PERFECTION THROUGH CUSTOMISATION
Messaging-on-Hold
Maximising Caller Retention –
How do callers feel when they call your business?
Messaging–on-Hold has never been
as important as it is now in an ever-progressive modern environment.
Would you ignore statistics?
Nearly 90%
of all phone guests prefer informative messages rather than radio, generic phone jingle or silence
70%
of all business calls are placed on hold
60%
of all guests left in silence hang up
Marketing Messages-on-Hold…
How are they used to make you look better?
Improved guest experiences with your company
Promote your services and products, by
cross-selling.
Remember your existing customers are the most valuable – show them you care.
Make it fun and entertaining while you inform and confirm them in their decision to deal with you, add some industry relevant sound effects.
Your on-hold presence is the image your callers perceive about you…think about the consistency of your marketing process:
You’ve got a good website and Facebook page.
You’ve got well-presented showroom, offices and vehicle fleet parked outside.
Your client may have been referred to you.
Your staff are well-trained and professional.
Then your prospect/client calls and is placed on hold…what do they hear, and what do they think? Is it consistent?